Getting out of the 9-to-5 rat race and starting one’s own journey of being a solopreneur is a dream for many. Yet there are only some who take the plunge by taking small steps on a side hustle or by becoming a solopreneur. While being on your own gives a sense of liberation, there also comes a baggage of responsibility. No one tells aspiring solopreneurs that they need to don many hats in order to be a successful solopreneur! Read on to find out what roles you need to play as a solopreneur or as a side hustler.
CEO:
Even though you are a one person team, you must plan for the business as though you are the CEO. This not only helps set a mission and vision for your business, but also provides a direction towards the business goals.
Manager:
Managing everyday business processes, scheduling and attending meetings, communicating with your customers are crucial to every business, big or small. Solopreneurs should master the art of being a manager and should constantly upgrade their managerial and interpersonal skills. There are many project management tools that will help you in this process. Asana and ProWorkflow are great project management tools that help you keep track of your project activities efficiently.
Team Member:
Solopreneurs not only should act as a manager but also as a team member. Success of every business is determined by how hard working and passionate its teams are. Your passion, enthusiasm and willingness to put effort as a single employee will be the core driving factors of your business. Hence performing the role of a team member is as important as performing a managerial job.
Marketing Expert:
How profitable a business is going to be is greatly dependent on your marketing efforts. Either through word of mouth, advertising, digital marketing or by conducting webinars and virtual summits, you need to put in a great deal of effort in order to spread the word. It is therefore vital that every solopreneur must gain expertise in marketing in order to make their valuable products and services reach potential customers. Make use of tools such as ConvertKit to market your business by sending powerful emails and gaining subscribers.
Sales Expert:
In order for your marketing efforts to bring actual business, you need to develop strategies to generate leads, nurture them and convert them to customers. Effective communication is also a key factor to be considered while negotiating with your clients.
Copywriter:
Copywriting is an important aspect of advertising. In the initial stages of your business, you may not afford to hire a professional copywriter, hence you may want to write your own copies. Artificial Intelligence Writing Tools such as Rytr, Simplified, Frase etc are great sources to help you with your copywriting works in saving time and effort.
Accountant:
Every business is sustainable only if it brings revenue. As a solopreneur, it is highly important that you keep track of your income and expenses, as well as settle your taxes and legal obligations on time. While this might sound a tedious process, regular bookkeeping will make it less complex over time!
So Go-Getters, equip yourself with the above mentioned skills and you are sure to go places!