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How To Become A Work-At-Home Social Media Manager (And Be Successful)

Updated: May 21, 2023

How to become a work-from-home social media manager
How To Become A Work-At-Home Social Media Manager

Do you love spending time on social media? Are you both creative and analytical and want to work from home? Then you should consider becoming a work-from-home social media manager.

Many people think that social media is a waste of time. The fact is, Social Media Management is a lucrative career path today.

As our world becomes more and more digital, many companies want to expand their reach through social media. To present their brand online and reach their target audience, they hire social media managers.

In this article, let's learn how to become a work-from-home social media manager.

In This Article:

Who Is A Social Media Manager?

Before learning how to become a work-at-home social media manager, it is important to know who a social media manager is.

Social media managers are responsible for managing a company’s presence on various social media platforms.

They specialize in creating and managing content for social media platforms and are a part of the digital marketing team.

They create social media content to engage audiences, increase brand value and improve customer engagement.

What Does A Work-At-Home Social Media Manager Do?

As a work-at-home social media manager, you will help organizations create an engaging presence on social media sites.

You will create content, monitor engagement and analyze performance, all from the comfort of your home.

You will also be responsible for:

  • managing the online presence of a company or an individual on various social media platforms

  • creating social media posts

  • giving feedback on what content works best

  • engaging with followers and responding to customer's questions

  • creating campaigns & strategies to increase brand visibility

  • monitoring and responding to comments and messages on various social media platforms

Qualifications To Become A Work-At-Home Social Media Manager:

If you want to become a work-at-home social media manager, you must gain knowledge in all aspects of social media marketing. You must also stay up-to-date with the current trends in social media and be comfortable working remotely.

You must also be creative and knowledgeable about online trends to ensure that your campaigns are successful.

To become a successful work-at-home social media manager, you should:

  • be familiar with the different social media platforms

  • be creative

  • have excellent communication skills

  • have an eye for detail

  • create content that resonates with the audience

  • be able to work independently

  • have multitasking skills

You don't need a degree in social media management to get a job. Many companies hire social media managers without relative academic qualifications or experience.

You can learn it on the job and still be successful.

How To Become A Work-From-Home Social Media Manager:

Now, let's learn the steps to becoming a work-at-home social media manager:

1) Create Your Portfolio

The first step to becoming a work-at-home social media manager is creating an effective portfolio.

As a work-at-home social media manager, having an effective portfolio is essential to stand out from the competition.

Creating an effective portfolio requires careful thought and planning, as it will create the first impression on your potential clients.

Your social media manager portfolio should showcase your unique skills, experience, and creativity when it comes to managing social media accounts.

You can also add visuals to your portfolio to make it attractive.

To ensure your portfolio is effective, you should include examples of:

  • successful campaigns you have managed

  • social media accounts you have grown with relevant stats and figures

  • testimonials from past clients

If you don't have any experience, you can showcase your own social media accounts that you have grown.

With the right portfolio in place, you can make yourself stand out from the competition and increase your chances of getting hired.

2) Start Networking:

Once you create your portfolio, it is a good practice to start networking.

Networking is essential for anyone looking to become a work-at-home social media manager. It can help you find new opportunities and build relationships with potential employers.

By attending events and joining online groups, you can start to build your network of contacts in the social media industry.

You can also use platforms like LinkedIn, and Facebook Groups to reach out to potential employers and connect with other professionals in the field.

Remember that networking is not only about finding new opportunities - it is also about building relationships that will last long into your career.

By engaging with other professionals in the industry, you can get more exposure to the world of work-at-home social media management and learn how to best position yourself for success.

3) Apply For Work-At-Home Social Media Manager Jobs:

While networking and gaining contacts, you should also start applying for remote social media manager jobs.

With the help of online job boards and websites, you can easily find a work-from-home social media manager job.

Whether you are looking to become a freelancer or want a full-time job, these websites can help you find your best fit.

Read the 25+ Best Remote Job Sites To Find The Perfect Work From Home Job to know where you can apply for remote social media manager jobs.

4) Find Your Strategy To Pitch For A Freelance Social Media Manager Job:

When applying for a freelance social media manager job, you need to make an impactful pitch that will get you noticed.

To create a powerful pitch, you need to:

  • understand the needs of the client

  • craft a personalized pitch tailored to your client's needs

  • highlight your unique skillset

  • demonstrate your knowledge and experience in managing social media accounts

5) Keep Your Client's Goals In Mind:

Once you get a job, you can impress your client by:

  • identifying their social media goals

  • knowing their target audience

  • creating attractive social media content

  • analyzing and optimizing campaigns

How Much Can You Earn As A Work-At-Home Social Media Manager?

Working as a social media manager can be one of the most rewarding and lucrative career paths for those who are looking to work from home.

As a work at home social media manager, you can earn an impressive salary depending on your level of expertise and the type of clients you have. You can also get bonuses for successful campaigns or projects that you have managed.

As per Indeed, social media managers earn an average of $56,928 in the USA. A social media manager with no experience can earn around $35,641 as per the same Indeed report.

Also Read:

FAQs On Becoming A Work-At-Home Social Media Manager:

#1. Can you work from home as a social media manager?

Yes! Social media management is increasingly becoming a remote job. This also means better work-life balance for you and greater cost savings for businesses.

From setting up content calendars to optimizing campaigns, you can do it all from your own home.

With the help of automated scheduling tools such as Tailwind, you can even manage multiple accounts and be more productive with your time.

#2. How do I start a social media manager job?

To begin your career with a social media manager job, you need to:

  • understand the basics of social media marketing

  • learn how to create engaging content

  • learn how to develop relationships with potential clients

And with dedication and hard work, you can become a successful social media manager in no time!

#3. Is social media management a hard job?

Many people assume that a social media manager job is as simple as scrolling your personal social media account. However, it is not the case.

Managing social media accounts needs hard work. It requires a great deal of time, energy, and creativity to keep content engaging and relevant.

It also involves understanding the latest trends in social media marketing and staying up-to-date with the ever-changing landscape of platforms.

As a social media manager, you have to stay ahead of the curve to gain an edge over competitors.

With all these challenges, it is no wonder that becoming a successful work-from-home social media manager needs much dedication.

However, with hard work and perseverance, nothing can stop you from being successful.

#4. Can a fresher become social media manager?

You can become a social media manager even as a fresher.

If you know the basics of creating content, engaging with followers, and understanding analytics, you can get a social media manager job even as a fresher.

Remember that to become a work-at-home social media manager with no experience, a good portfolio is very important.

#5. Can an introvert become a social media manager?

Yes, you can become a social media manager even if you are an introvert.

Introverts often possess unique qualities that make them ideal candidates for the role of social media manager.

They are detail-oriented, creative thinkers who can come up with innovative ideas and approaches to managing a company's online presence.

Also, they can stay focused on tasks and can develop effective strategies for engaging with customers and followers.

There is no doubt that you can use your natural strengths to your advantage and become successful as a remote social media manager.

#6. How many hours should a social media manager work?

It is important to understand how many hours a social media manager would work each week because it helps you decide whether you will be able to dedicate the appropriate number of hours or not.

Most freelance social media manager projects require that you work around 30 hours a week.

Here is a screenshot from Upwork to show you the number of hours required by a freelance social media manager:

Work from home / Freelance Social Media Manager
Social Media Manager - Upwork

#7. What does a beginner Social Media Manager do?

Beginner-level Social Media Managers are responsible for simple tasks like posting content on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.

They should create engaging content that resonates with their target audience and keep track of their posts.

While learning the latest industry trends, they should help businesses reach their marketing goals.

#8. How do I get my first social media management client?

Landing your first client as a work-at-home social media manager doesn't have to be difficult.

To get your first social media management client, you need to:

  • understand how to target potential clients

  • create an attractive portfolio

  • present a compelling pitch

  • show your clients why they need your services to help them reach their goals

By leveraging your existing network, building relationships with potential clients, and creating a quality profile, you can quickly establish yourself in the industry and start finding new clients.

Pros Of Becoming A Work-At-Home Social Media Manager:

Becoming a social media manager is an attractive option if you are looking to break into the digital marketing industry.

This is because you get to work with cutting-edge technology. You also have the opportunity to create engaging content, build relationships with customers and expand your network.

Additionally, a career in social media management offers flexible working hours and the potential for high pay and job security.

You gain the freedom of working remotely and the ability to choose your own schedule.

Cons Of Becoming A Work-At-Home Social Media Manager:

While social media management can be a lucrative career, it also comes with its own set of disadvantages.

Social media managers must keep up with trends and changes in the industry and be prepared to take negative feedback from customers.

They must also find ways to create engaging content that will draw people to their clients' pages.

Also, since you lack the support system of an office environment, you need to be prepared to handle any technical issues that arise.

Essential Tools For Stay-At-Home as a Social Media Manager:

To be efficient and productive, work-from-home social media managers require the right tools and resources to make sure that you are efficient and productive.

For example, you can make use of tools like Tailwind to easily schedule Pinterest and Instagram posts for your clients.

There are many stock photo sites like Unsplash, Pixabay, etc. that you can use for marketing.

You can also use tools like Canva to quickly design graphics for your social media posts.

How To Manage Your Time Effectively As A Remote Social Media Manager:

As a remote social media manager, managing your time effectively is key to delivering successful campaigns.

You must be able to complete your tasks on time without procrastinating to achieve your desired outcome. At the same time, you must also ensure that you do not overwork and experience burnout.

Read the below articles to learn how to stop procrastinating and prevent burnout:

By following the tips in the above articles, you can ensure that you are using your time wisely and efficiently while still having enough energy to get creative with your campaigns.

How to become a social media manager
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Final Thoughts - How To Become A Work-At-Home Social Media Manager:

In this digital world, many companies are relying on social media to reach their target audience.

That is why working from home as a social media manager is a very good option for anyone looking to find a flexible job with good pay.

As a work-at-home social media manager, you play a vital role in the success of any business.

Just start your social media career by:

  • creating your portfolio

  • identify your clients

  • build relationships with your clients

  • help your clients reach their social media goals with your service

Hope this article helped you with valuable tips on how to become a work-from-home social media manager. So just go and follow your dreams!

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