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Making & Selling Printables on Etsy: A Fun Side Hustle You Shouldn't Miss

Updated: Sep 24, 2023

If you want to dive into entrepreneurship, making and selling printables on Etsy is an easy and profitable niche to make money. From digital planners and calendars to party invitations, you may choose to sell what interests you.


Etsy is mostly known as an online marketplace for handmade and vintage goods. A couple of years ago, when I discovered that it also has a huge demand for printables, I was more curious than ever to launch my own Etsy shop.


And in this process, I learned a lot about how to make printables to sell on Etsy.


In this article, I will share my knowledge on delving into the world of printables on Etsy. Let's explore how to make printables to sell on Etsy, and uncover tips and strategies to succeed in this competitive market.


So let's dive in!


How to Make Printables to Sell on Etsy
How to Make Printables to Sell on Etsy

At A Glance:


What are printable digital products?


Printable digital products are digital files that can be downloaded and printed by the user, allowing them to have a physical copy of the product.


They offer a convenient way for your customers to personalize their space, enhance their productivity, or even have fun!


They are accessible across various devices such as computers, tablets, or smartphones. Users can easily store multiple copies of these files digitally or print them whenever needed.


Some examples of best-selling printables on Etsy are:

  • planners

  • calendars

  • worksheets

  • party games

  • checklists


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How To Make Printables To Sell On Etsy:


Now let's learn how to make printables to sell on Etsy in a few simple steps:


1) Identify a Profitable Niche for Your Printable Products


The first step in making printable products to sell on Etsy is to identify a niche that has good demand and potential for success.


This involves:

  • researching trending themes (Eg. Pinterest Trends)

  • utilizing niche research tools

  • understanding your target audience

Let's look into them one by one.


a) Research Trending Themes


By identifying printable niches that are currently popular or might become a trend in the future, you can ensure that there is a market for your products.


This will help you avoid wasting time and resources on niches that may not generate sufficient sales.


To begin your research on how to make printables to sell on Etsy, look for patterns in what people are searching for on Etsy.


For example, you can search with the term 'Printables for' on Etsy and explore the search results. This will give you an idea of the best-selling printables on Etsy.


How to make printables to sell on Etsy - Finding a niche
Finding a niche printable to sell on Etsy

You can also explore various sources such as social media platforms, online marketplaces, and industry publications to identify emerging trends and themes. This will provide valuable insights into the types of printable ideas that are in demand.


For example, you can check out Pinterest Trends to find out the emerging trends for Etsy printables. By setting your target keywords, you can easily see the ongoing trends.


Selling Etsy Printables - Research on Pinterest Trends
Pinterest Trends Page

Did You Know:

Pinterest Predicts is also a great way to analyze future trends to sell your printables on Etsy.

b) Niche Research Tools


Next, take advantage of niche research tools available online to become successful at making printables to sell on Etsy.


You can make use of the popular keyword search tools for Etsy such as:


With the help of these tools, you can analyze keyword search volume and competition levels to determine the profitability of your chosen niche.


Try to align your printable products with the needs and preferences of your target audience. This will help increase the likelihood of attracting customers who are willing to pay for your creations.


c) Understanding The Target Audience


Understanding your target audience is crucial in selecting a profitable niche for Etsy printables. When evaluating potential niches, you need to consider the following customer attributes:

  • demographics

  • interests

  • purchasing behavior


If you have a hard time finding your niche for Etsy printables, don't get bogged down. Just start from where you are and figure things out as you work on your printable products.

2) Choose the Right Tools and Software for Creating Printables


When making printables to sell on Etsy, using the right tools is important for achieving professional and visually appealing results.


Canva:


The easiest choice for creating printables is Canva. Canva offers a wide range of customizable options that make designing printables a breeze.


It also has a user-friendly interface and an extensive library of templates for you to get started.


You can use either the Free version or the paid Canva Pro version to create your printables and sell them on Etsy.


Make sure you read and understand Canva's Content License Agreement to understand its terms and conditions.


Also, don't miss to read the Using Canva For Commercial Purposes to learn what is allowed to sell and what is not when you design your printables using Canva.


Other Tools:


The following software are also widely used to create and sell printables on Etsy:


These tools will undoubtedly elevate your printable creations to new heights and bring you profits from Etsy!


3) Creating Your Printable Products


Designing printables with eye-catching graphics is vital in learning how to make printables to sell on Etsy.


You can either design your printables from scratch or use a template to create unique and stunning visuals. You can also purchase Private Label Products (PLR), rebrand them and sell them on Etsy.


Either way, you need to first grab the attention of your customers through visually appealing graphics.


Play around with various design elements such as colors, fonts, and layout adjustments to create unique printable products that match your brand's identity or personal style.


To increase your brand value, you can purchase commercial license Fonts from:

For stunning stock images, the following are recommended:


The 35 Best Digital Products To Sell On Etsy can also help you with the right product ideas for your shop!


4) Packaging Your Printables for Digital Download on Etsy


While you learn how to make printables to sell on Etsy, packaging your products for digital download is also an important step.


This ensures that your customers have a seamless experience when purchasing and accessing your digital products.


Packaging your printables involves:


a) Choosing the appropriate file format

b) Organizing the files

c) Creating captivating product mockups


a) What format is best for Etsy Printables?


One important consideration in packaging your printables to sell on Etsy is choosing the appropriate file format.


The most common file formats for printables on Etsy are PDF, JPEG, and PNG:

  • PDF - To preserve the formatting and layout of your designs. Suitable for printable items such as planners, worksheets, or art prints.

  • JPEG - For graphics or images that don't require editable text or elements.

  • PNG/SVG - For images with transparent background


b) How to organize printable files to sell on Etsy?


For providing a smooth customer experience, organizing your printable files in folders is essential.


This is more so when you are selling your printables as a bundle on Etsy.


A simple solution for organizing printables is to make separate folders for each category or theme. This will help your customers easily navigate through their purchased files and find what they need without any confusion.


c) Product Mockups for Etsy Printables


Captivating product mockups is a game-changer when it comes to showcasing your items. This helps you show customers the best features of your printables and how to use them in the most appealing way possible.


I prefer Canva for creating eye-catching product mockups for selling printables on Etsy.


5) Setting a Price Point for Your Printable Products


When you make printables to sell on Etsy, you also need to follow the right pricing strategies. You need to strike a balance between affordability for customers and profitability for your business.


When deciding on a price point, you should consider factors such as:

  • your production costs

  • the time you invested to make the printable

  • perceived value for the printable on Etsy


The best way to determine an appropriate price range is to analyze similar printable products offered by competitors on Etsy and other platforms.

Take note of their pricing structures and customer reviews to gain insights into what customers are willing to pay.


Then, consider the uniqueness and quality of your printables compared to others in the market.


If your products offer added value or unique features, you may be able to justify a higher price point. This will ensure profitability for your printable products on Etsy.


6) Creating Your Product Listings


Once you set up your Etsy shop, it is time to list your printable products. Here are some quick snapshots demonstrating the steps to create your product listings on Etsy:


Add Photos and MockUps


Add a couple of eye-catching photos of your printables and a few product mockups. This helps convince your customers that your printables are the best!


Product Listing - Selling Printables On Etsy
Product Listing - Selling Printables On Etsy

Provide the Listing Details


Provide information about your product, select the Category for your printable files, and give a detailed description of your product along with relevant tags. This helps you with Etsy SEO.


How to make and sell printables on Etsy
Listing Details - Selling Printables On Etsy

Provide The Pricing Details


Provide your pricing and the available quantity. Remember not to underestimate your work!


Note that Etsy charges a fee of $0.20 per listing and a transaction fee of 6.5%.


Product Pricing - Sell printables on Etsy
Product Pricing - Selling printables on Etsy

Upload The Printable Files


Voila, now it's time to upload your printables and start selling them on Etsy!


Upload Printables - Selling Printables on Etsy
Upload Printables - Selling Printables on Etsy

7) Marketing & Promoting Your Printables on Etsy to Drive Sales


To drive sales for your printable products on Etsy, you must implement effective marketing and promotion strategies.


To successfully market your products when making and selling printables on Etsy, you need to:

  • optimize your Etsy shop using SEO techniques

  • leverage the power of social media

  • collaborate with influencers or bloggers to maximize your reach

Optimizing Etsy shop


One key aspect of marketing your printable products on Etsy is optimizing your shop for search engine visibility.


By utilizing relevant keywords in your product titles and descriptions, you can enhance your shop's SEO ranking and increase its chances of being discovered by potential customers.


This will attract more organic traffic to your shop and help your potential customers discover your printables on Etsy.


Social Media


If you aren't leveraging the power of social media, you are leaving money on the table!


One of the easiest platforms to market your Etsy printables is Pinterest. By creating pins targeting specific Pinterest keywords, you can drive traffic and sell your printables on Etsy in no time.


I love how incredible Tailwind (an official partner of Pinterest) is to create and schedule pins so quickly and well in advance.


Collaborations


Collaborating with influencers/bloggers is a simple way to amplify the visibility of your printable products.


When you partner with individuals who have a strong online presence for printable products, you can tap into their existing audience base.


This in turn will help you gain exposure to customers who are already interested in similar products.


Advantages Of Selling Printables on Etsy:


Etsy has a vast community of buyers and sellers and offers numerous advantages. Here are some of the reasons to start making and selling your printables on Etsy:


Customer Base


Trust me, selling on Etsy is competitive, so the number one concern when you make and sell printables on Etsy would be finding customers.


This is even more true when you are just starting or don't have an established audience.


Etsy is a trusted online marketplace with millions of customers purchasing from it every day.


This means that your products will be showcased to an audience actively seeking unique printables, which increases the likelihood of your making sales.


User-Friendly Interface


Any seller would want a simple selling process and Etsy offers just that!


Setting up a store on Etsy is a breeze with its intuitive and user-friendly interface. And it is free!


Plus, you don't need extensive technical knowledge or coding skills to create an attractive storefront that reflects your brand identity.


This ease of use saves you time and energy so you can focus on what you do best – creating exceptional printables to sell on Etsy.


Built-in Marketing Features


Etsy also helps you promote your printables effectively, thanks to its built-in marketing features.


You can make your printables search engine optimization (SEO) friendly by:

  • customizing your product descriptions

  • providing relevant tags


This helps enhance your shop visibility and reach potential customers organically within Etsy.


You can also set up Etsy Ads with as little as $1 a day to advertise your printables and find new customers.


Additionally, Etsy offers shop analytics so that you can track your performance and optimize your sales strategy.


Etsy Community


Entrepreneurship can be a lonely and frustrating experience. But with Etsy, that is not the case!


When you make and sell printables on Etsy, you can also be a part of the Etsy community and gain access to valuable support networks and resources.


You can connect with like-minded entrepreneurs with whom you can discuss your queries, challenges, and any hiccups associated with selling products on Etsy, including printables!


Books On How To Make Printables To Sell On Etsy:


I LOVE books and it amazes me how they offer unmatched advice and inspiration on anything under the sun.


If you need more guidance in learning how to make and sell printables on Etsy, here are some books that will help you:


Disclaimer:

This post contains affiliate links and you will help me grab a coffee if you signup/make a purchase through them. Regardless, I only recommend products I believe will tremendously help side hustlers and small business owners. Thank you for supporting this blog.


FAQs on Making Printables To Sell On Etsy:


#1. Is it worth selling printables on Etsy?


The Etsy fees might make you wonder if it is worth selling printables on this platform. However, it is important to note that Etsy is one of the largest online marketplaces today and can bring customers from all over the world organically.


No doubt, it is worth selling printables on Etsy.


#2. Is making printables profitable?


In general, printables sell anywhere between $2 and $10 on Etsy, depending on the type of your product. However, these products can be made easily and quickly. These factors make selling printables profitable on Etsy.


One effective way to increase your profit is by selling printables as a bundle. This ensures you sell more items in each sale and hence more profit!


#3. How much do Etsy Printables make?


This depends on what kind of printables you are selling on Etsy, how you market your shop, and the demand for your products.


Some printables sell well all year around whereas some are seasonal.


#4. How do I create a printable on Canva to sell on Etsy?


Here are some quick steps to create a printable on Canva to sell on Etsy:

  • Read the Canva license agreement

  • Select 'Create a design'

  • Select Custom Size and provide your desired size

  • Start designing with the help of Elements and Text

  • Download your file with your desired format (PNG, PDF, etc.)


Making Etsy Printables Using Canva
Creating Printables Using Canva

#5. Is it better to sell a PNG or PDF on Etsy?


The format to sell your printables depends on what you are selling. For example, PNG is more suitable for images where as for ebooks, PDF is the right option.


How to make printables to sell on Etsy
Pin For Later - Hover Over The Image At Top Left Corner!

Final Thoughts - How To Make Printables To Sell On Etsy:


The Etsy printables market offers immense opportunities for those with creative skills or a knack for design.


Whether you are a creative person, or simply have a passion for crafting unique printable products, this booming industry provides an avenue to showcase your talent while generating substantial income.


Hope this post helped you with insights on how to make printables to sell on Etsy. So, why wait? Get ready to unleash your creativity and watch as your sales soar!


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